Campaigns have something that we love, be it the multiplicity of pieces or the interaction with different professionals and disciplines. It entails grabbing creative ideas that work transversally. You can see some examples including the Roche Infinity launch campaign, which included corporate identity, events for the sales team, merchandising and videos.

Another good example is the 40th anniversary campaign of Médecins Sans Frontières. In this case, we included initiatives involving radio broadcasts, outdoor activities, website and press, among others. For Aigües de Barcelona we have developed this campaign to control the use of the toilet, which includes posters, leaflets, stickers, wastepaper baskets, street marketing actions and social networks.

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